A bold website and strategic marketing that turned visibility into sold-out events
Up Dance Party is a vibrant and inclusive pop dance experience, offering a safe and welcoming space for girls, gays, and theys. As social ad spend increased, the team wanted to develop a scalable organic strategy to ensure long-term visibility and audience engagement. With upcoming shifts in Google search (AI overviews, rich results, and local “Map Pack” optimizations), staying ahead of algorithm changes was critical.
We built a high-converting, visually dynamic website optimized for engagement. Our SEO strategy included in-depth keyword research and on-page optimizations to boost organic traffic. Additionally, we streamlined marketing automation, implementing email workflows and event promotion systems to reduce manual effort and enhance audience engagement.
