Building a global brand that blends Bollywood excellence, high-energy performances, and trans representation to uplift and inspire audiences worldwide
Breaking into the mainstream as a trans drag artist of Fijian descent presents unique challenges, from building industry recognition to expanding opportunities beyond traditional drag spaces. For Sanjina, the goal was not only to leverage her platform from Canada’s Drag Race but to establish a lasting brand that transcends the show.
Through a targeted strategy, Sanjina achieved increased industry visibility by capitalizing on her Canada’s Drag Race platform to secure high-profile bookings, media features, and brand collaborations. Her digital presence strengthened through an enhanced content strategy, audience engagement, and refined storytelling, allowing her to expand her reach and build a loyal following. Beyond drag performances, she positioned herself for diversified career growth in hosting, brand partnerships, and entertainment, setting the stage for long-term success.
