From $30K to $200K in revenue within one year
The challenge was to scale the business, increase ticket sales, and create a financially sustainable model while maintaining the inclusive, community-driven spirit that makes Messy Productions unique.
Messy Productions is redefining Toronto’s drag scene—moving from small community shows to a thriving, six-figure production company that provides fair pay and bigger opportunities for local drag performers.
Messy Productions now operates sold-out shows across multiple venues while maintaining its mission of fair pay and inclusivity for drag performers. Through smart marketing and sales execution, we helped transform it from a grassroots initiative to a powerhouse in Toronto’s entertainment scene. 💃✨
