the project

Super Bargain, a staple in Toronto’s Cabbagetown neighborhood, needed to unify its digital presence, drive weekday foot traffic, and promote its summer drinks. Our strategy combined branding, digital marketing, and technical optimizations to create a seamless online and offline customer experience. We implemented a multi-channel strategy to elevate Super Bargain’s brand and drive local engagement:‍

Weekday Slowdowns

The shop struggled with attracting customers outside of peak hours

Lack of Online Cohesion

Two separate domains needed to be consolidated into one optimized site

Limited Visibility for Takeaway Sales

The client wanted to promote summer drinks for late-night takeaway