Elevating an Iconic Toronto Brand
Sneaky Dee’s is more than a restaurant—it’s a Toronto institution. But even the most well-loved spots aren’t immune to the pressures of rising competition, inflation, and changing customer habits.
We designed a bold, high-performance website that reflects Sneaky Dee’s raw, DIY aesthetic. The site balances nostalgia with modern usability—featuring a structured layout, intuitive navigation, and a built-in style guide for easy updates. We optimized visuals for fast loading without compromising the gritty, underground feel that defines the brand. Ultimately, we created a site that feels authentically Sneaky Dee’s—loud, unapologetic, and unmistakably Toronto.
