Selecting the right keywords is a fundamental aspect of effective SEO. In this guide, we'll explore two critical factors in keyword selection: keyword difficulty and search volume. We'll provide insights into how to find the perfect keywords for your content and offer tips for using cost-effective keyword research tools to enhance your digital presence
Google was once a "simple" algorithm driven tool. And SEOs built their entire marketing frameworks around it. But that's all changing.
When Microsoft made a $10 billion investment into OpenAI, they integrated chatGPT right into the bing search engine interface. Google announced their plans to also add generative AI right to their search platform, too. Marketers need to refine their SEO strategies to fit into this new landscape. If they don't, it'll start to impact organic traffic rankings and eventually revenue.
Prefer to watch? Check out my breakdown on SEO & Generative AI on YouTube!
Keywords are the backbone of search engine optimization (SEO). Even if you're not a marketing expert, you've probably heard of keywords. But how do you know which ones to target, and which keywords are the "good" ones? In this guide, we'll break it down into two essential factors: keyword difficulty and search volume.
